Indian Food Express: ANANYA BIRLA LAUNCHES HER DEBUT INTERNATIONAL SINGLE “LIVIN’ THE LIFE” ON UNIVERSAL MUSIC GROUP

It was a glitzy Saturday evening filled with melodious, peppy music as Ananya Birla, the 22-year-old daughter of industrialist Kumar Mangalam Birla and philanthropist Neerja Birla, launched her debut international single, ‘Livin’ the life’, at a grand event on the lawns of the Taj Lands End hotel in Bandra (W). The track — a mix of pop and EDM — mixed by Dutch DJ Afrojack, has Ananya as the co-writer and composer with American producer Jim Beanz.

Ananya Birla, well-known in India as a leading innovator enters a new phase of her life as she launches her debut International single “Livin’ the life”. The 22-year old has been exclusively signed by leading record label, Universal Music Group. The major has launched Ananya’s musical career with the release of the single “Livin’ the life” now available globally through its network.

At a glittering evening in Mumbai on Saturday, Ananya Birla’s single was launched amidst a host of celebrities and some exciting entertainment! Featuring Illusionists, street dancers and even a sand artist, Ananya Birla made her sensational debut performance on stage, belting out her single “Livin’ the Life”.

Ananya says that she wouldn’t want to focus solely on Bollywood right now.

The 22-year-old, who launched her debut international single — ‘Livin’ the life’ — at a grand event in Mumbai, says she would love to work with Shankar-Ehsaan-Loy. (Prodip Guha)

The highly infectious and up-tempo pop / dance single is produced and co-written by Internationally acclaimed music producer Jim Beanz who has previously worked with global superstars Nelly Furtado Cheryl Cole, Demi Lovato, Jason Derulo to name a few. “Livin’ the life” was recorded at Sunset Sound Studio, Pennsylvania.

Says ANANYA “With Livin’ the life, I am following my dream. I’ve always loved music, and making music. The song is about finding who you are, because I believe that only by doing that, will you find happiness. For me I discovered I needed to try to spread love to others. For other people it might mean something else – playing football or looking at the sea. I believe that if you discover who you are really are, you can overcome any challenge.”

With love for music since childhood, Ananya has been inspired by a number of International artists such as Ed Sheeran, The Fray, Cheryl Cole, Eminem, AR Rahman and Coldplay. Her debut single “Livin’ the life” features a strong point of view for those who walk through life seeking their own true path. The song demonstrates Ananya’s drive, creativity, passion to help others overcome challenges. Her hope is that its heart-felt lyrics, melodies and dance-inducing rhythms, will inspire the same spirit of self-realization among listeners.

The music video of the song, shot on the beautiful Santa Catalina Island in California, is equally inspiring as it showcases a visual representation of the song’s impactful theme. The video is directed by international director ROCK JACOBS whose previous work includes music videos for Skrillex, Marilyn Manson, Lil Wayne, The Game, Ice Cube, The Vamps, J Cole, Iyaz and Rick Ross.

Ananya Birla’s debut International single “Livin’ the life” is now available worldwide across digital platforms exclusively on Universal Music Group.

She and Beanz collaborated on the single over the past year and recorded it at a studio in Philadelphia. Beanz has previously worked with international pop stars Nelly Furtado, Cheryl Cole and Demi Lovato. Saturday’s launch event kicked off with graffiti artists making hearts, peace signs and musical notes on one side of the lawn, as a number of dancers ran simultaneously towards an expansive stage, grooving to a peppy number. While their entry was accompanied by fireworks and theatrical fog, within minutes, the star of the evening appeared on two big screens put up on the stage. “Music is my magic,” Ananya said in a video that showcased her love for music.

Soon after, as her proud parents looked on, Ananya descended on the stage on a platform to the cheers of the crowd that had Bollywood stars Hrithik Roshan, Sohail Khan, Dino Morea, Sooraj Pancholi, Afrojack and Beanz, among others. She then joined the dancers and led a spellbinding performance on the new single. Speaking to Hindustan Times before the performance, Ananya spelt out her long-term music plans, saying she wouldn’t want to focus solely on Bollywood right now, but does not mind working with composers from the Hindi film industry in the future.

And how does she plan to do that? Ananya will give people “access to music platforms” through her organisation, One. Ask the University of Oxford alumni about her collaboration with Beanz, and she says, “I met him through the record label [Universal Music Group] that signed me. I was familiar with his work. But when we met, we really got along. He has been incredibly supportive about my creative freedom, and he really understands me. He also made me feel really comfortable in the studio.” Beanz had words of appreciation for Ananya, too. Addressing the gathering, he said Ananya has “all the makings of a star”. With the video of her single out for everyone to enjoy, Ananya has apparently already started working on her next track.

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From now on it’s all about food. Not just the classics but they have brought in some twists to their food.

As I landed up there , the food portions and presentation and setup that would grab your attention in no-time.

And the twist always amps up the excitement.

and simultaneously the arrives to the tables to take me on a roller coaster ride.

With too many dishes making their way to the table, So it was an almost perfect night with breezy air, lovely Bollywood numbers and tasty food.

After some chaat over a chat, the must tries were the delicacies are finger chips , “heaven on earth” is the phrase each fanatic would utter seeing the dishes.