#WorldInteriorsDay #WorldInteriorsDay #AsianPaints #ColourStoreBandra
whatever the origin may be whoever whoever came up with the name for the delight of the decade i would like to say i will always be in love with asain paints , and theats the kind of love i have for colour by asian paints , you can never seperate us , we would stay together thick and thin .. oh! not just words , but the love with colours of asian paints is genuine , could anything else make me more elated than a ‘World Interiors Day’, Asian Paints’ signature store, not in the wildest dreams and when called for the bloggers meets , the word colour did the magic
Mumbai, May 26, 2016: On the occasion of ‘World Interiors Day’, Asian Paints’ signature store, Colour Store celebrated with a unique movies-inspired workshop on interiors for consumers. The Colour Store in Bandra was set up by Asian Paints with the aim of educating consumers and interior décor enthusiasts on colours and designs and how it can change their space. The store invited renowned Film Production Designer, Shruti Gupte to host an exclusive workshop on how to draw inspiration from homes and office spaces designed in popular films.
Production Designer Shruti Gupte shared, “We as consumers need to make ourselves the heroes and heroines of our own movie scripts. Colors and textures are not to be feared but embraced as part of our personality. Our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations. If the movies take inspiration from our reality, then why shouldn't we allow those reel-ties to become our reality? It's a simple decision to step out of our comfort zone and experiment. Especially these days, when Asian Paints Color Store allows us to realize our dreams before we choose to make it permanent."
Having designed homes and interior spaces in films such as ‘Aisha’, ‘Taare Zamin Par’, ‘Khoobsurat’, ‘Lunch Box’ and others, Shruti possesses a deep understanding of the style and sensibilities of the modern-day consumers. Through examples of her films, she covered various aspects from designing homes of characters in movies, to tips on how consumers can use designs seen in movies as an inspiration while decorating their homes.
Speaking at the workshop, Production Designer Shruti Gupte shared, “We as consumers need to make ourselves the heroes and heroines of our own movie scripts. Colors and textures are not to be feared but embraced as part of our personality. Our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations. If the movies take inspiration from our reality, then why shouldn't we allow those reel-ties to become our reality? It's a simple decision to step out of our comfort zone and experiment. Especially these days, when Asian Paints Color Store allows us to realize our dreams before we choose to make it permanent.
Added Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. “From sharing insights on how to choose the right colour to offering firsthand experience through interesting DIY activities, we have always strived to engage consumers on painting and décor through events and activities at the Colour Store. Since films are known to inspire us in many ways, the Colour Store has collaborated with ace Production Designer, Shruti Gupte, for World Interiors Day to bring inspirational home décor ideas from the silver screen to consumers.”
For those who are always looking for new ideas to do up their personal spaces with all that’s in vogue and colorful, this workshop at Asian Paints’ Colour Store, Bandra proved to be inspirational and experiential in equal measure.
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.
ITS BEEAN A WHILE, I HAVE ENJOYED A BLOGGERS MEET LIKE THIS ..
THE WORKSHOP THATS MAKES YOU SEATED THROUGHOUT.
boTtomline:
BE THE CHANGE YOU WISH TO SEE IN ASIAN PAINTS
